Marketplace deals enable you to connect directly with leading publishers for access to high-quality inventory, with guidance from your Coull account manager. The following deal types are supported:
Preferred deal*. A pre-negotiated private marketplace (PMP) deal arrangement between a publisher and a demand partner to purchase inventory at a fixed price.
Private auction*. A private marketplace arrangement between a publisher and one or more demand partners to sell inventory to the highest bidder above a set floor price
Within an Open auction. An open auction where one or more demand partners participate above a set floor price
* Coull’s pre-bid viewability filter technology can be applied to a preferred deal or private auction so that it will only contain inventory that has a minimum percentage of ad unit pixels visible in the browser viewport at the moment of the ad request. The percentage of visible pixels can be pre-negotiated with your Coull account manager and set to 50%, 75%, 90% or 100% based on campaign your optimisation strategy.
Contact your account manager to arrange your marketplace deals. If you don’t know who your account manager is then see how to get support.
Your buying platform of choice will need to be connected to Coull’s marketplace. If you need to check or arrange this then please see how to connect for details.